Mobile app launched to promote products made by women in self-help groups

The Deendayal Antyodaya Yojna, part of the National Rural Livelihoods Mission, also known as DAY-NRLM, has launched the eSARAS mobile app to offer better marketing support to products made by women in self-help groups (SHGs).

This eSARAS mobile app initiative was conceptualised by DAY-NRLM and the Ministry of Rural Development (MoRD) with the aim to promote and market authentic handicrafts and handlooms.

This app, which will contribute to the e-commerce initiatives of women in SHGs, was officially launched by Shailesh Kumar Singh, the secretary of the Ministry of Rural Development. Singh also inaugurated the eSARAS Fulfillment Centre at the Ministry’s Janakpuri office.