Mobile Advertising

Mobile phone has predominantly been used as a medium of engagement and not reach. Now, India has more than 975 mn mobile phone users who can be reached with video, audio or gaming adv content on their phones in an extremely personalised manner. Mobile is the only medium that can deliver high reach, high engagement and high efficiency to the advertisers. We talked to various stakeholders of this growth oriented industry to understand the opportunities and challenges this industry brings to the table.