Mobile ad fraud cases on the rise

Ad fraud has become a lot more scary for advertisers, as fraudsters, and an army of bots, suck up ad impressions and advertising money at an alarming rate.

According to an Ad Fraud India survey by the Mobile Marketing Association (MMA), though 22 per cent of mobile ad spends falls victim to ad fraud, exploring new technologies or approaches to counter it is not high on most marketer’s agenda.

Rising trend
The MMA survey found marketers prefer to depend on external measures such as hiring solution vendors and more transparency from media partners.

Moneka Khurana, Country Head, MMA India, said, “Ad fraud is slated to rise by 40 per cent in 2019, and is continuously leading to huge losses in marketing dollars spent.”