MobiKwik taken down from Play Store over ad policy violation, reinstated later

MUMBAI: UPI payment and wallet platform MobiKwik was taken down from Play Store on May 28 for violating Google’s ad policies. The app was restored after a few hours after the contentious ad was removed.

In an email to developers of MobiKwik, Google said the app failed to comply with their developer programme policies, particularly the deceptive ads policy which doesn’t allow apps that contain deceptive or disruptive ads including those that are not clearly labelled.

Bipin Preet Singh, chief executive MobiKwik, alleged that the deceptive ad in question was related to Aarogya Setu and their app was removed because they carried a link to it. Singh said MobiKwik was added back on Play Store after they removed the Aarogya Setu app link from their app.