MilkBasket launches senior citizen helpline to assist the elderly with home delivery of essentials

Indian grocery delivery startup, Milkbasket on Friday launched a ‘Senior Citizens Grocery helpline’ to assist the elderly during the COVID-19 pandemic.

The service will be available in Noida, Gurgaon, Bangalore, and Hyderabad. The helpline is meant to assist senior citizens with phone ordering for at-home delivery of groceries and other daily essentials.

“A significant number of senior citizens are living alone as their kids are away in other cities/countries for jobs and studies. They are at significantly higher risk during this pandemic and this service is to ensure that they don’t have to leave the comfort and safety of their home for essential groceries during the #CoronavirusLockdown,” the company said in an official statement.