Mid-range phones catch Indians’ fancy now, fashion not so much

New Delhi: Sales of mid-range mobile phones priced over ₹15,000 on ecommerce platforms doubled in the May-August period from pre-Covid-19 levels on account of new launches, while fashion and lifestyle products slumped 53% in August, according to market research firm Nielsen.

In the fashion category, products priced at less than ₹500 accounted for 40% of the orders, down from ₹1,000 earlier, as shoppers cut spending, Nielsen said.

There was a 26% increase in sales of electronics and home appliances through ecommerce channels in the months from May to August, as the economy opened up, compared with the pre-Covid-19 period of December to February.