Microsoft’s Bing plans AI ads in early pitch to advertisers

Microsoft has started discussing with ad agencies how it plans to make money from its revamped Bing search engine powered by generative artificial intelligence as the tech company seeks to battle Google’s dominance.

In a meeting with a major ad agency this week, Microsoft showed off a demo of the new Bing and said it plans to allow paid links within responses to search results, said an ad executive, who spoke about the private meeting on the condition of anonymity.

Generative AI, which can produce original answers in a human voice in response to open-ended questions or requests, has recently captivated the world. Last week, Microsoft and Alphabet’s Google announced new generative AI chatbots a day apart from the other. Those bots, which have not yet rolled out widely to users, will be able to synthesize material on the web for complex search queries.