Microsoft wanted to sell Bing Search to Apple, here’s why it never happened

In the last few days, a lot of revelations have come to light during the ongoing trial between Google and the US Justice Department. For instance, a senior Microsoft executive testified in court and said that Apple makes more money because of Bing Search than Microsoft does. Now, a report by Bloomberg reveals that Microsoft considered selling Bing Search to Apple.

Why Microsoft wanted to sell Bing

One of the primary reasons was to ensure that Bing Search becomes the default search engine on iPhones. Currently, Apple has a lucrative deal with Google that allows Search to be the default search engine on iPhones. The report suggests that Microsoft executives met with Eddy Cue, services head, Apple but the talks ended at an exploratory stage only.