Microsoft sees ‘new day’ in war with Google over AI search engines

Microsoft’s long-struggling Bing search engine will integrate the powerful capabilities of language-based artificial intelligence, CEO Satya Nadella said on Tuesday, declaring what he called a new era for online search.

“It’s a new day for search… The race starts today,” Nadella said at a launch event, marking the start of what it hoped would be an unprecedented challenge to Google’s two-decade dominance of the search engine market, using the technology created by the developers of AI bot ChatGPT.

“This technology is going to reshape pretty much every software category,” Nadella added at the event at Microsoft’s Redmond, Washington, headquarters.