Microsoft plugs into govt-backed ONDC

ONDC (open network of digital commerce), which is developing a first-of-its-kind open network for digital commerce, on Tuesday said US tech giant Microsoft has onboarded its platform. Microsoft intends to introduce social e-commerce — group buying experience — in the Indian market, it said.

Microsoft, among the three largest tech companies, is the first in its league to announce onboarding efforts with ONDC. This year, it plans to launch a shopping app for Indian consumers along with their social circle, harnessing the ONDC network to discover the best pricing among retailers and sellers.