Microsoft joins government’s initiative to ‘break’ Amazon, Flipkart’s dominance

Microsoft has joined the government’s open network for digital commerce (ONDC). The software giant plans to launch a shopping app for the Indian consumers, along with their social circle, harnessing the ONDC network to discover the best pricing among retailers and sellers. “By utilising the strength of our open network users, Microsoft, too, can implement their creative ideas like social commerce swiftly,” said T Koshy, MD and CEO, ONDC.
“Initiatives like ONDC can be a game changer amid this boom. Their UPI-like network for digital commerce is a win-win for both buyers and sellers as it will enable them to connect without dependency on any e-commerce solution,” said a Microsoft spokesperson. The Microsoft app will allow buyers to discover the best price offered by retailers and sellers on the ONDC network.
By 2030, the Indian e-commerce industry is anticipated to reach a market size of $400 billion, increasing at a 19 per cent compound annual growth rate (CAGR).