Microsoft India most attractive employer brand: Survey

Technology giant Microsoft India has emerged as the country’s most attractive employer brand, followed by Samsung India and Amazon India in the second and third place, respectively, says a survey.

According to Randstad Employer Brand Research (REBR) 2020, Microsoft India scored high on financial health, strong reputation and utilisation of the latest technologies.

The REBR revealed that in 2020, work-life balance emerged as the top Employee Value Proposition (EVP) driver for the Indian workforce while choosing an employer as it was cited by 43 per cent respondents, followed by attractive salary and employee benefits (41 per cent) and job security (40 per cent).