Microsoft becomes first multinational technology firm to join ONDC

Microsoft has become the first multinational technology firm to join ONDC, a Government of India backed initiative to develop a first-of-its-kind open network for digital commerce.

Through this, Microsoft intends to introduce social eCommerce, i.e., group buying experience, in the Indian market. The US headquartered tech major intends to launch a shopping app for Indian consumers, along with their social circle, harnessing the ONDC network to discover the best pricing among retailers and sellers, a statement said.

“ONDC network is not just a model but a flexible idea that has a lot of explored and yet to be explored potential. As Microsoft plugs into the network, it’s a step in the same direction for both of us,” said T Koshy, MD, ONDC.