Microsoft backed Affle acquires Singapore based online-to-offline platform Shoffr

MUMBAI: Microsoft-backed consumer intelligence company Affle has acquired Singapore based online-to-offline (O2O) platform Shoffr in a cash-and-stock deal. The acquisition includes the business, brand name, intellectual property rights, business relationships, assets and employees of Shoffr, people in the know, said. The deal is effective February, one of them said.

Financial terms weren’t available. Affle India and Shoffr did not respond till press time Wednesday to emails seeking comment.

Shoffr helps convert online engagements of consumers into in-store walk-ins and transactions. It displays offline retail stores’ inventories online via API and programmatic links and provides catalogue and order management services.