Micromax will launch its new In-branded smartphone on November 3 to take on Xiaomi, Realme and others

It’s official. Micromax will launch its next smartphone in India on November 3. This will be the homegrown brand’s first smartphone in nearly two years, with co-founder Rahul Sharma himself spearheading the comeback campaign with fresh vigour. We all know why Micromax is doing this — why now, after all this time. Not that any of it is a secret anyway.

Micromax and its co-founder have been fairly — in fact, very — vocal about this on social media. In a promotional video shared days ahead of today’s announcement, Rahul Sharma shared a heart-felt message with the “country” about how the ongoing India-China standoff sparked the whole move — despite Rahul Sharma having left the world of making smartphones, to float his new next-gen mobility company Revolt Motors. Apparently Micromax is making smartphones again because the people of India have been asking it do that amid the incumbent government’s clarion call for going vocal for local.