Micromax sees 10% sales volume coming from own digital platform by fiscal-end

Homegrown phone company Micromax on Tuesday said it expects 10 per cent of the sales volume of its newly-launched ‘In’ smartphones to come from its own online platform by the end of this fiscal.

Micromax — which launched two devices under its ‘In’ brand on Tuesday — said it will bring in products across various price points as it looks to make a comeback in the hypercompetitive Indian smartphone market.

“We have started our e-commerce platform (micromaxinfo.com) with the launch of ‘In’ today and will be looking at building the platform.

“The intent is to drive at least 10 per cent of the overall volumes from this platform by the end this financial year,” Micromax co-founder Rahul Sharma told PTI.