Micromax eyeing comeback amid backlash against China, to launch 3 smartphones

Indian phone company Micromax is eying a comeback in the smartphone segment and is hoping the ongoing backlash against China over the killing of Indian army men by Chinese in Galwan valley and the growing demand to boycott products by Chinese companies will work in their favour.

Through their official Twitter handle the company told its followers that they will launch three new smartphones in India with premium features, modern looks and budget friendly price. The company hasn’t disclosed any other details on these phones.

Micromax also stands to gain from the recently announced PLI (production linked incentive) scheme under which the Indian government will choose five Indian companies and help them establish large scale mobile manufacturing by providing them incentives of 4-6% over a period of 5 years for manufacturing in India. Government has allocated ₹40,000 crore under the PLI scheme.