Microblogging site Koo launches premium feature to start monetising content

In a first attempt to monetise its platform, Indian microblogging site Koo on Thursday launched its premium feature, which allows creators to monetise their content by creating customised subscription plans. In return Koo will charge a platform fee.

With Koo Premium, creators will have the option to offer exclusive content to their subscribers in exchange for a weekly or monthly subscription fee.

The company said the new feature makes Koo the easiest platform to post premium content and earn revenues, as creators will be able to label their content including text, videos and photos and post it to their subscribers.