Meta’s Facebook revamping main feed to attract younger users

Meta Platforms said on Thursday it was revamping the main feed on its Facebook app to prioritize “discovery” of new content, instead of posts from accounts users follow, a bid to style its apps after short-form video competitor TikTok.

Meta executives have voiced increased urgency in recent months around boosting the company’s “Reels” product, similar to TikTok’s short video format that has attracted many younger users. “Home”, Facebook’s main news feed tab that users will see when they open the app, will start more heavily featuring popular posts from accounts that users do not follow, including Reels and Stories, Meta said in a statement.