Meta’s Facebook, Instagram to charge Apple service fee for posts ‘boosted’ via iOS apps

Meta Platforms said on Thursday that businesses purchasing a “boost” for their posts on the iOS versions of its social media apps Facebook and Instagram would need to pay an extra 30 per cent service charge to app store operator Apple.

Advertisers will be able to boost their content on Instagram and Facebook via a browser without paying the Apple service charges, the social media giant said.

Apple had announced the updated App Store guidelines in 2022. Meta said it will start implementing the changes this month in the United States and that other markets will be subject to this fee later in the year.