Meta unhappy as Apple puts a 30% tax on ads

With the release of iOS 16.1, Apple has updated its App Store policy, asking developers for a 30% cut on “sales of ‘boosts’ for posts in a social media app.” The policy unknowingly or knowingly targets Meta, which owns Facebook and Instagram – two apps that let users pay to boost their posts’ reach.

Meta was certainly not happy when Apple introduced App Tracking Transparency, and now the new rules have made them upset even more. In a statement to Verge, a company spokesperson said, “ Apple continues to evolve its policies to grow their own business while undercutting others in the digital economy. Apple previously said it didn’t take a share of developer advertising revenue, and now apparently changed its mind. We remain committed to offering small businesses simple ways to run ads and grow their businesses on our apps.”