Meta to set up group for paid features on Instagram, Facebook

Meta Platforms Inc is setting up a new group that will focus on creating products and features for its Facebook, Instagram and WhatsApp platforms that people will be able to purchase, a company spokesperson said.

“Any new product will be complementary to our existing ads business,” the spokesperson told Reuters in an emailed statement.

The move would put Meta on the same course as Snap Inc and Twitter Inc – companies that have launched paid tiers to unlock additional features.