Meta to detect and label more AI-created posts as elections loom

Meta Platforms Inc will begin labeling more posts that were created using artificial intelligence tools as part of a broader effort to prevent misinformation and deception from spreading on Facebook, Instagram and Threads during a critical election year.

Meta is working with other tech companies to create common technical standards for identifying these kinds of AI-generated posts, including adding invisible watermarking and metadata to images when they are created, the company said on Tuesday. Meta is then building software systems to detect these invisible markers so that it can label AI-created content even if it was made by a competing service.