Meta set to take on Musk’s Twitter with a rival app called ‘Threads’

Meta is poised to unveil a new app that appears to mimic Twitter a direct challenge to the social media platform owned by Elon Musk.

A listing for the app, called Threads, appeared on Apple’s App Store, indicating it would debut as early as Thursday. It is billed as a text-based conversation app” that is linked to Instagram, with the listing teasing a Twitter-like microblogging experience.

Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow, it said.