Meta reveals “secret” behind AI-powered content personalisation on Facebook, Instagram

We live in an era where we cannot imagine our day without Instagram or Facebook, but has this ever popped into your head that why are you consuming this particular content? Well, artificial intelligence (AI) has a greater role to play. Every day, billions of people use Facebook and Instagram to share their highs and lows, engage with others who share their interests, and find interesting information. Meta deploys AI technologies to determine what material appears based on a user’s decisions to create a unique and personalised experience for each user on the apps.