Meta monetises business messaging with WhatsApp in ‘key market’ India

With over 450 million users on WhatsApp in India, one of its largest markets, Meta is now gearing up the platform for business messaging. Calling India as a country at the forefront of business messaging, Mark Zuckerberg, chairman and CEO of Meta, on Wednesday announced a slew of new features for businesses to leverage WhatsApp.

These features were unveiled at a WhatsApp Conversations event held in Mumbai. This was the second annual Conversations conference being held by the company, and the first in India.