Meta launches no-cost EMI plan for Indian advertisers

Meta has launched an India-first equated monthly installment (EMI) scheme for its advertisers. It will allow companies, particularly small businesses, to spread the payment of their ad spending over three months, the company said in a statement on Tuesday.

As a part of the no-cost EMI plan, Meta will allow advertisers on their platform to distribute their expenditures over three months through participating banks. Meta will bear the cost of interest to be paid for the three-month EMI, the tech giant said.