Meta introduces enhanced AI features for advertisers, including full image and text generation capabilities

Meta has introduced enhanced generative AI features for advertisers, offering full image and text generation capabilities aimed at aiding businesses in their growth efforts. The objective is to assist advertisers throughout the advertising journey, including improving ad performance by aiding in the development of creative variations and automating certain aspects of the ad creation process.

For the first time, businesses can create full image variations inspired by the original ad creative, incorporating text overlay capabilities. This includes generating new backgrounds around product images and adjusting images to fit various surfaces more effectively.