Meta doubling down on WhatsApp Business in India, says MD Devanathan

Close to 60 per cent of WhatsApp users interact with businesses on the instant messaging platform, Meta India’s managing director (MD) Sandhya Devanathan said on Monday.

Devanathan was speaking at the Mumbai Tech Week 2024.

She explained that the company was doubling down its focus on WhatsApp Business in India.

“About 60 per cent of WhatsApp users are interacting with businesses every week. Overall, around 92 per cent of users are using messaging apps to interact with the businesses, driving quite a lot of commerce and alternate commerce that was already happening on the platform, and this is where we’re doubling down and building,” she added.