Meta announces new business-focused features for WhatsApp in India: Details

Meta announced several business-focused features for its instant messaging platform WhatsApp at its Conversations event in India on September 20. The American technology company introduced Flows for businesses using WhatsApp Business Platform to create and provide rich menus and customisable forms that support different needs. Besides, it enabled payment options within the chats from diverse platforms besides its own. These platforms include UPI apps, debit and credit cards, and more. Lastly, the company announced that businesses could now apply for verification badge through Meta Verified platform.

“We have continued to innovate with our messaging formats, our group chats and broadcast channels. And it is the same focus that we are bringing to how we support businesses, creating simple to use and easy to scale tools so they can connect with their customers in meaningful ways,” said Mark Zuckerberg, Founder and CEO, Meta.