Meta adds new features to Threads after more than half of users leave app

Meta Platforms’ Threads app is adding new updates including the ability to share posts through Instagram messages, CEO Mark Zuckerberg said on Wednesday, as the company tries to retain users on its new app.

Threads – which rivals X, the social media platform formerly known as Twitter – lost more than half of its users in the weeks following its buzzy launch. It crossed 100 million sign-ups within five days of launching in early July.