Messi Magic: Apple TV+ witnesses a two-fold surge in subscribers within a month of Messi joining Inter Miami

Renowned soccer icon Lionel Messi’s relocation to the United States to play for Inter Miami FC has created ripples not just in the soccer world, but also in the realm of entertainment. While soccer might not hold the same popularity as it does in other parts of the world, his presence in Major League Soccer (MLS) has infused newfound excitement into the league.

Despite soccer’s relative novelty in this region, Messi’s entry has unexpectedly attracted attention towards the Major League Pass offered on Apple TV+. The owner of Inter Miami has enthusiastically disclosed that, ever since Messi’s arrival, the number of Major League Pass subscribers has seen an impressive twofold surge. He jubilantly shared his thoughts on social media, coining it the “Messi Effect,” and underlined that Spanish viewership during Messi’s matches has surpassed the 50% mark and continues to soar, indicating a thriving global fan base.