Meet the Tribe Who Go Beyond Dreams

By leveraging technology, CFOs can help identify trends that can turn reams of data into a business opportunity. Economic uncertainty has turned the spotlight back onto CFOs and a tribe of finance professionals. Given the trust CFOs have among boards and regulators, they are naturally expected to deliver beyond just numbers. For such professionals who are tasked to do more with less, technology is often a tool to leverage from. For instance, an iconic jewellery brand leveraged technology to do the unthinkable this Dhanteras season. Despite an industry fearing of a tepid season, this brand actioned technology in the form of a business-intelligence dashboard; predictive analytics to guess the stage of purchase of a prospect; and a personalized communication platform. The brand benefitted with a double-digit growth in sales.