Meesho takes plunge into branded business

NEW DELHI: In a move that will deepen competition in the ecommerce space, Meesho has forayed into the branded segment wherein it will offer its users the option to buy an array of products from national and regional brands including Decathlon, Philips and Bajaj.

“A lot of our users searched for branded products on the platform. Since we didn’t offer the same, they looked at other online and offline alternatives. We spotted an opportunity and decided to launch our branded product offering Meesho Mall,” CFO Dhiresh Bansal told TOI. The SoftBank-backed startup was so far operating only in the unbranded space, hosting low-priced products on its platform, largely offered by small and medium sellers.