Meesho revamps brand identity to enhance positioning as inclusive, egalitarian platform

Softbank-backed e-commerce player Meesho has revealed a new brand identity as it looks to enhance its positioning as an “inclusive” and “egalitarian” platform for mass adoption. The company said that its new logo features hues of ‘Jamuni’ and ‘Aam’, which encapsulate the vibrancy and grandeur of India’s diversity.

According to colour theory, Jamuni has an association with aspiration while Aam is seen as inviting and welcoming, it said.

“We are thrilled to introduce our revamped brand identity, which symbolizes our transformation into a genuinely inclusive and egalitarian e-commerce platform.