Meesho revamps brand identity, gets ‘Jamuni’ and ‘Aam’ colours: Here’s what it means as per the company

Softbank-backed e-commerce player Meesho has got a new brand identity. The company’s new logo features hues of ‘Jamuni’ and ‘Aam’. This the company says encapsulates the vibrancy and grandeur of India’s diversity. The change in brand identity comes as Meesho looks to enhance its positioning as an “inclusive” and “egalitarian” platform for mass adoption.

What Jamuni and Aam stand for

According to colour theory, Jamuni has an association with aspiration while Aam is seen as inviting and welcoming, the company said. With the revamped branding, the company aims to strengthen its positioning as a one-stop horizontal platform that meets the everyday needs of Indian shoppers.