Meesho Mall gears up for the festive season, features an array of brands

SoftBank-backed e-commerce firm Meesho unveiled its strategic expansion by offering an array of branded products through ‘Meesho Mall’ for the festive season. The aim is also to help digitalise the businesses of small merchants and regional brands. The expansion into branded products underlines Meesho’s commitment to enhancing customers’ festive shopping experience.

“Ahead of the festive season, this strategic expansion into branded products aligns with our goal of offering a diverse and affordable selection to our consumers,” said Dhiresh Bansal, chief financial officer at Meesho. “This also serves as an enabler for several emerging and regional brands looking to tap into a larger audience across the country.”