Meesho assigns integrated media mandate to Carat India

Meesho has assigned its integrated media mandate to Carat India. The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office.

As per the mandate, Carat, the media agency from dentsu India, will oversee a comprehensive suite of integrated and full-funnel media solutions for the brand.

Under the leadership of Sanchayeeta Verma, CEO of Carat India, and Anita Kotwani, CEO of Media, South Asia, dentsu, the agency will provide brand solutions aligned with consumer behaviours, integrating modern thinking and future-led technologies.