Meesho adds 8 new vernacular languages to tap 377 mn potential user base

Softbank-backed e-commerce firm Meesho has added eight new vernacular languages to its platform with an eye on 377 million potential users across different regions, the company said on Friday.

Meesho has added Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam and Odia to its platform to target regional users.

With this, Meesho customers can select their preferred language for accessing the account and product information, placing and tracking orders, and making payments on android phones.

“It is important to note that around 50 per cent of our users are new to e-commerce and have probably never transacted on such platforms before. By introducing vernacular languages on the platform, Meesho aims to eliminate language barriers.