Medicine board approaches TRAI against TV programmes by quacks

CHENNAI: After Tamil television channels in the State failed to respond to the notices issued by Tamil Nadu Board of Indian Medicine (TNBIM), the board has now written to Telecom Regulatory Authority of India (TRAI) and Advertising Standards Council of India requesting them to instruct these channels not to telecast programmes, both of quacks and qualified.

The move came after TNBIM found that a few unqualified Siddha medicine practitioners were found promising miracle cures in television channels.

In its recent letter to TRAI and Advertising Standards Council of India, the board said, “As per regulation 24 of Code of Ethics framed by Central Council of Indian Medicine, a practitioner shall not make use of or aid or permit others to make use of him or his name or photograph as subject of any form or manner of advertising or publicity”.