Media & entertainment sector to hit Rs 2 trillion by 2021, says report

Led by digital and online gaming, the media and entert­ainment sector grew 13.4%in 2018 to reach Rs 1.67 trillion .

Online gaming (including fantasy and e-Sports) saw 52% growth in gamers whose number reached 278 million in 2018, according to a Ficci-EY report

media Advertising budgets continued the shift towards digital media where ad spends grew 34% to command 21% of the entire spending

Digital subscription grew by over 262%, with Indians opening their purse strings to pay for online content. From Rs 390 crore in 2017, digital subscription revenues grew to Rs 1,420 crore in the 2018 calendar year