Media consumption by working professionals during lockdown up 25%: Study

Media consumption by working professionals during the two months of complete lockdown has seen a rise of 25 per cent for an average of four hours daily, states a study by MICA’s Centre for Media and Entertainment Studies (CMES).

Titled ‘Covid-19 and Content Consumption’, the study also shows that 8.3 per cent of respondents consumed more than eight hours of content daily, even as over 75 per cent respondents preferred comedy as a genre during the lockdown.

Covering nearly 430 respondents across more than 60 cities, the study tapped 50 per cent working professionals, 46.6 per cent students, and rest including homemakers. Conducted by a team led by MICA faculty member Santosh Patra, head, CMES,