McDonald’s sued for spending less on advertising in Black-owned media companies

Two companies owned by a Black US business mogul have sued McDonald’s alleging the fast food giant discriminates again Black-owned media companies.

The suit was filed in Superior Court of California and seeks $10 billion in damages.

It is part of a drive by the mogul, Byron Allen, to get major US corporations to spend more advertizing money on Black-owned media.

This suit was filed by two companies owned by Allen: Entertainment Studios Networks Inc. and Weather Group LLC.

Allen Media Group/Entertainment Studios produces movies and owns more than a dozen television stations.

The lawsuit argues that McDonald’s spent approximately $1.6 billion on television ads in the United States in 2019 but only 0.31 percent of that went to Black-owned media.