MCA, Meta partner to launch WhatsApp tipline to detect deepfakes in India

New Delhi, Mar 21: The Misinformation Combat Alliance (MCA) on Thursday said that its Deepfakes Analysis Unit (DAU), in collaboration with Meta, will launch a WhatsApp tipline on March 25 to help detect and respond to AI-generated synthetic media in India.

Any member of the public can forward audio notes and videos to +91 9999025044 on WhatsApp to get assessments on whether a piece of media is AI-generated or contains elements of it. The tipline will offer support in English, Hindi, Tamil, and Telugu.