Maruti Suzuki invests Rs 2 cr in AI startup Sociograph Solutions

The country’s largest carmaker Maruti Suzuki India on Friday said it has invested around Rs 2 crore in Sociograph Solutions Pvt Ltd (SSPL), a startup specialising in artificial intelligence.

The investment is part of the company’s MAIL initiative to support startups with promising mobility solutions, Maruti Suzuki India Ltd (MSIL) said in a statement.

The company plans to use the visual artificial intelligence (AI) platform of SSPL called Dave.AI, with an aim to enhance the digital sales experience of its customers, it added.

“Our investment in SSPL demonstrates our resolve towards improving business metrics using contemporary technology,” MSIL Managing Director & CEO Hisashi Takeuchi said.