MarTech Startup Affable.ai raises $2 million in funding

BENGALURU : Singapore-based marketing tech startup, Affable.ai on Tuesday said it has raised $2 million from Prime Venture Partners, Decacorn Capital and SGInnovate.

According to the company, it will be using the funds to expand into international markets, including the US.

The four-year-old startup is a self-serve software-as-a-service platform, which helps brands and agencies run influencer marketing campaigns. It tracks more than 3 million influencers across social media platforms such as Instagram, Facebook, YouTube, and TikTok.

The company claims to bring in transparency to influencer marketing, and leverages machine learning and big data analytics to help brands find influencers, manage and measure campaign performance.