Mark Zuckerberg’s Meta faces lawsuit in UK over its ‘surveillance advertising’ business model

Meta Platforms Inc. is facing demands that it stop harvesting personal data for targeted advertisements in a fresh UK lawsuit that goes to the heart of Facebook’s business model.

Tanya O’Carroll, a technology and human rights campaigner, filed the suit at London’s High Court challenging Facebook’s “surveillance advertising,” according to the law firm representing her, AWO. Facebook violates general data protection regulations by processing and profiling her personal data that’s then tailored for the advertisements, they argue.

The case attacking Meta’s business model adds to a series of regulatory and legal risks for Meta in Europe, ranging from trans-Atlantic data flows to antitrust actions in Germany and the UK.