Mall sales perk up amid rise in footfalls in movie theatres

The success of movies Rocky aur Rani Kii Prem Kahaani, Gadar 2 and OMG 2 has lifted sales in malls in August with retailers reporting a 10-15% increase in footfalls and sales in comparison with last month.

“Around six-seven releases have actually worked well for cinema’s occupancy and people have come back to the screen. There is an increase of footfall by a good 10-11% and that helped F&B and apparel. Typically, people come in to have food and also shop before or after the movie,” said Pushpa Bector, senior executive director at DLF Retail that operates premium malls in the Delhi-National Capital Region.