MakeMyTrip sues EaseMyTrip and Google

Online travel major MakeMyTrip has filed a case in the Delhi High Court against smaller rival EaseMyTrip with search-giant Google being made a party to it.
The case filed by Nasdaq-listed MakeMyTrip has accused EaseMyTrip of trademark violation as the latter bid for “makemytrip” ad-word with Google to come on top of search results. This is one of the first times where Google has been made party to a legal suit by a major internet commerce company in India.
Due to this, to come on top for every search result on its own name, MakeMyTrip has to spend more, which the Gurugram-based company feels is unfair when rivals bid for its name and divert traffic to their platform. Previously, the Competition Commission of India (CCI) had imposed a fine on Google for ‘search bias’ and abuse of ‘dominant position’ following complaints from Matrimony.