Majority customers surveyed admit facing cashback trap online: Report

A majority of customers who were part of a survey said they were lured to an online platform that offered cashback and subscription, but they were not paid after they signed up, a report said on Tuesday.

Central Consumer Protection Authority (CCPA) has identified 13 types of “dark patterns” that amount to misleading advertisement or unfair trade practice or violation of consumer rights, including subscription trap, bait and switch, drip pricing, etc.